Martin Lynch and Sons Ltd (also known as ML&S) have received instructions 25/10/2017 from the Advertising Standards Authority (ASA) to discontinue making their long-used claim to be 'The World's Favourite Ham Store'.
The ruling came after the company failed to substantiate the claim to the ASA's satisfaction.
https://www.asa.org.uk/rulings/ml-s-martin-lynch---sons-ltd-a17-393843.html
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